Writing & Project Samples
By category, in alphabetical order. Most samples are PDFs that will open in a new window. Additional samples are available upon request.
Ads - Print
- Half-page ads in the Wall Street Journal (Ad One; Ad Two; Ad Three;
Ad
Four)
- Full-page ads in various banking industry trade
magazines (Ad
One; Ad Two)
Ads - Web
- Animated banner ad for B2B e-commerce on various
banking industry web sites
- Animated banner ads for IZ/Jesse Berst
e-newsletters (Ad One; Ad Two; Ad Three; Ad Four; Ad Five)
Articles
- Advertorial for FRx Software
- Event/Member profile for the Business Marketing
Association (BMA)
Brochures
- Burk Reading Center
- Data Enhancement strategies (InfoBase)
- Legal Capital
- MIS/Sungard Insurance Systems
- Montessori school
- Outbound laptop computer
Case Studies / Success Stories
- Analogy/Saber circuit simulators (Alsthom; Ford; Motorola; Univ. of
Detroit)
- SupportSource IT references (Aardvark;
NCD)
Direct Marketing / Direct Mail
- Control Engineering subscription drive
- Email with a white paper offer (EarthWeb)
- Software module self-mailer (Analogy)
- Software module discount offer (Sungard)
- Acquisition/transition letter (Sungard)
- White paper offer; for lead generation
(XVT)
Health Industry
- Research study on Atkins dieters (recruitment ad;
instructions; discount offer
letter)
Newsletters
- Client newsletters (FRx Software;
Sungard)
- Association awards (RMDMA)
Press Releases
- Partner and Staff announcements (FRx
Software)
Spec / Data Sheets
- Certification programs (EarthWeb) (A+; MSCE)
- Subscription service (EarthWeb) (IT
Knowledge)
- Import/export procedure (Sungard) (Data
Scrub)
- PIM module for the Newton handheld (Black
Labs)
Surveys
- Market survey scripts (MIS/Sungard) (Derivatives;
MISTIC)
Web Pages
- Seminar sign-up (Career
Transitions)
- Corporate site (EarthWeb)
- Translation services (ILE)
White Papers
- Customer profiling & segmentation (Customer
Insight) (Part
One; Part
Two)
- CMO & accounting overview (Sungard)
- Free IT info costs too much (EarthWeb)
- Email marketing techniques (IZ/Jesse
Berst)