Planning, Strategies & Campaigns
- Uncover your "Eureka!" marketing message
- Propose specific strategies and campaigns
to achieve your goals
- Develop formal marketing programs and
procedures
Writing
- Direct Marketing mailings
- Newsletters
- Brochures
- Sales letters & support materials
- Articles and 'advertorials'
- Websites and landing pages
- White papers
- Case studies / success stories
- Press releases
- Advertisements
- Surveys
Project Management
- Coordinate / direct vendors, agencies and
freelancers
- Lead creative and project teams
- Plan & track project steps, timetable
Mailings
- Prepare USPS-compliant mailings
- Submit paperwork & bundled mail to
the Post Office
- Coordinate mail house activities
- Generate simple or custom mailing labels
and stickers
- Page layout (Apple Pages, Xpress,
InDesign)
- Graphics (Photoshop, Illustrator,
ImageStyler)
Web Sites
- Design websites and landing pages
(Dreamweaver)
- Create & track Google AdWords
campaigns
- Purchase & maintain domain names
- Set-up accounts for website hosting &
e-commerce
- Maintain and update websites
- Optimize sites for good Search Engine
rankings
- Get sites listed in online directories
- Analyze and report on website traffic /
visitors
Databases & Lists
- Create & maintain databases
(SalesForce.com, Filemaker, Excel)
- Rent or otherwise acquire targeted
prospect lists
- Merge and "scrub" lists to remove
duplicates, bad data
- Transfer data between systems
Email Campaigns
- Plan multi-step email campaigns and
define the content and offer(s)
- Set-up response pages, lead capture
systems
- Write, layout and send email newsletters
- Track and report campaign performance
- Export leads to existing business system
To see some of the results of all this, please browse Thomas' project samples.
And if your project requires an ever broader range of skills, Thomas knows where to find the talent you need -- his Rolodex is filled with the names of proven and reliable local pros, a network that comes from 20+ years of work experience in Colorado's Front Range area.